Publicity Tip of the Week: Every Writing Career is a Small Business

Here's an article from Filmmakers.com that includes a great tip: treat your writing career as a small business.

Publicity, marketing, A BUSINESS PLAN, are all essential to anyone engaging in any sort of industry, be it a solo operation or a mega-conglomerate.

What I like about this article is that it refers readers to a website where they can download a business plan to help them get started.

I also like it because it underscores a message that Hal delivers in his public appearances: every film is a labor of creative love to its writer, but a small business plan to its producer and distributor.

Hal calls this "Making Passion into Product," and that's a good term for it. A certain amount of practicality is necessary for surviving in the arts. Unless you really enjoy chewing on your boots and pretending it's jerky.

And that, friends, is the Publicity Tip of the Week. Have a great weekend!