How to Work with Your Publisher

There's an excellent article in the Nov./Dec. issue of Poets & Writers in which the current predicament of book marketing is outlined in detail. The basic gist: even the big houses have no time or money to sell an author's book for him/her.

The bottom line is that in today's world, a writer who wants to be successful needs to switch roles once her book has been picked up for publication. Self-promotion and aggressive internet marketing are key. None of this is news to us, of course; we've been working our butts off to get our authors reviewed, interviewed, mentioned in blogs, discussed in chat rooms, etc. I'm a writer myself, and through this job I've learned a lot about what a person needs to do on the author end to help her book sell. That's why I'm opening this blog up to Q&A.

If you're a writer -- aspiring or published -- in search of tips on how to market yourself or your book, leave your question in a Comment and I'll answer it to the best of my ability in the next post.