Thursday, March 03, 2005

Google News Alerts

If you're trying to get into the media, you really need to subscribe to Google News Alerts.

Google News Alerts let you subscribe to an as-it-happens, daily, or weekly newsletter digests that send you links to news stories featuring certain keywords you select.

For instance, if -- like me -- you're trying to promote a book on grandparenting, enter keyword "grandparenting" and every news story on the net that mentions "grandparenting" is yours for the picking. National news, local news, internet-based news, major market newspapers and magazines... it's a catch-all for everything, and it's immediate.

Doing this lead me to a motherhood and pregnancy portal that just yesterday published an article about creative ways to break the news to your family that you're pregnant.

One of the article's suggestions was to buy books on grandparenting and give them as gifts. Recognizing an opportunity to mention The Grandfather Thing, I went onto the portal's web site and submitted a pitch for our book via the on-line form. The Editor-in-Chief responded immediately and agreed to run a photo and blurb about our book in a followup story on her html newsletter -- which went out today.

That's right -- less than 24-hour turnaround.

So this is what it feels like to be of-the-moment. It feels pretty good. I'm going to be signing up for more Google News Alerts ASAP.

If you're interested in trying this out, go here to get started.

1 Comments:

Blogger Atkins Gal said...

The post-script to this post is that The Grandfather Thing has risen from around 125,000 on Amazon yesterday to 20,479 today.

3:58 PM  

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