Publicity Tip of the Week: Multiple Publishers

Hit up multiple publishers. Here's more info on that, courtesy of Foreward Magazine's online edition:

"Multiple publishers are companies that publish clusters of weekly community papers. Liberally scattered throughout the United States, multiple publishers vary in size, some churning out as many as two to three dozen neighborhood weeklies. One of my best-kept secrets has been how to use multiple publishers to jump-start p.r. campaigns," relates Blanco in her book THE COMPLETE GUIDE TO BOOK PUBLICITY (Allworth Press).

Typically, a multiple publisher will print a separate, regionalized edition of the same weekly paper for each individual suburb in its territory. If you are able to secure an author interview with a multiple publisher, which Blanco assures us is a cinch now that you are an "Award-winning" author/publisher, that article is likely to appear in every edition they issue. If you live near a multiple publisher in a bigger metropolitan area, the effects could be amazing. And given the nature of the newspaper business and conglomeration-even smaller regions have great potential to create momentum for notoriety and tremendous sales. Go to the library and/or surf the net to find the multiple publisher in your area."