Covert Iterations

This blog post came up on my AOL start page today.

I've never seen a more blatant example of covert book marketing. This recent convert to genre literature is going to chronicle the details of her new interest starting tomorrow. I won't be surprised if all of the books she's read are put out by the same publisher -- an up-and-coming romance imprint or independent press, quite possibly specializing in chick lit. (A phrase which I keep mistaking for "Chiclet," as in gum, in casual conversation.)

I'll monitor this and see what happens next...